Tom cites GTmetrix and Pingdom as options that can help you learn what exactly goes on when your site loads:.
This way you can see if a particular plugin is hogging up resources, and look for another option to accomplish the same function. These elements are key to providing a great user experience on your site, which will in turn impact conversions and customer loyalty. Finally, there are a few actions you can take to start improving your site speed right away. Remember to be picky with plugins and hosting providers, too!
You can accomplish both of these steps in just a few clicks with free tools like ImageResizer , and you can get even more done with paid tools like ImageOptim. Optimize code Minifying your code, or compressing it to the smallest size without affecting its operation, can massively impact page speed. Google recommends a few different tools to help you do this:. Clearing your database of these items will make it smaller, and make it easier for web hosting servers to fetch requested content quickly.
A combination of some or all of these options will massively help to improve your website load time. Even the slightest improvements in page load time will help you slash bounce rates, boost conversion rates, and climb the search engine rankings. Be sure to leave us a comment and tell us how your own experience goes!
I grew up scribbling in notebooks, and until recently the thought of relocating my writing to the digital world seemed like an impossible goal. But when I finally took the plunge and created an online portfolio, I immediately saw the benefits of having my work out on the web. Wait — what exactly is website speed? Like what you see? Why Website Speed is Important. How Web Speed Impacts Business. How to Improve Website Speed. Website Load Time Statistics: Conclusion. You can think of site speed as a sliding scale, where the faster sites reap the most benefits, and every second makes a difference.
Even a one-second difference in loading time can have a huge impact on performance:. So, how fast should a website load? We look at the impact of this update on website builders, and what you can do to test and optimize your site! How does mobile compare to desktop browsing?
What are the most common problems on mobile? Was too slow to load? Crashed , froze, or received an error? Had formatting that was difficult to read? What industries are the most mobile? For all 17 industries above, bounce rates were lower on desktop than on mobile:.
Below is an example:. Implementing a lazy loading attribute will ensure the content at the top of the page loads first. The rest of the content will not be loaded until the website visitor scrolls down. This can reduce your page weight, resulting in a quicker page load time. You can do this through a tool like Gzip — a popular data compression program. This will save download time and should reduce your page loading speed. Optimizing your code is an effective way to minimize your load time.
You can do this through the process of minification — removing any unnecessary spaces, commas, and characters from your code. Redirects send your customer to another page, which requires additional HTTP —resulting in a longer wait time. Each redirect makes your page slower. Check your site for broken links and fix any issues you can.
These tools provide different ways to cache your site and allow you to tell your browser how long to keep certain files. For more information, you can read Google's guide on how to leverage browser caching. Content distributions networks CDNs , also known as content delivery networks, are a geographically distributed network of servers that save copies of your website in multiple locations so they load faster for users around the world.
This network distributes bandwidth across multiple servers so your content can be delivered quickly, compared to using a single service. In short, site speed is critical to your website's success. As we mentioned above, there are a lot of factors that come into play. While you should try to obtain a fast page load time, your main goal should be to create a site that pleases your visitors and potential customers.
Start by testing your site speed to gauge your starting point. From there, begin making improvements — fixing one issue at a time. Twitter Facebook. Last updated: Mar 16, What Is Page Speed? Page speed refers to the measurement of time it takes for the content on your page to load. What Is Page Load Time? Page load time is the time it takes to display all of the content on a specific webpage — from when you click on a page link to when it is fully loaded in your browser.
What Is Time to First Byte? Time to first byte TTFB is a measurement of the responsiveness of your web server. It represents the time it takes for your web browser to receive the first byte of information from your server. What Is Render Time? Render time is the time it takes for the server to fully download the page where visitors can use and interact with the content on the page.
Think With Google. Industry Average Speed Index Technology Just a 0. Think with Google. WPO stats. Walmart pagespeed-slide. Digital Commerce Hostinger VPS ms InMotion ms The most interesting and recent study I came across was from the Financial Times Technology Department. They looked at how page speed affected their developing publishing site.
The study they performed involved their specific goals for a publishing site and had a test group and control, the test group would have a 5-second delay added to each page load time.
The notable facts they found were :. I highly recommend reading the whole article, it brings up a point that we already know: visitors do less on sites when page load times delay their interactions with the website, making it less desirable. Summing it all up your website page speed needs to be as fast as you can make it
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