Recent legal settlements involving student-athletes also provide valuation guidance. We can also reference apparel licensing deals both within professional and collegiate sports to assess the range of compensation student-athletes might receive.
Developing a methodology to estimate what student-athletes can earn through free market endorsements and other usages of their NIL is not necessarily a straightforward affair. That being said, if we assume student-athletes are compensated at the same rates as professional athletes based on their popularity and reach, we can use Instagram followers as a proxy to come up with market rates for each athlete.
The list includes a sampling of athletes that are top in their respective sports. University of Oregon women's basketball player Sedona Prince has already promised custom merchandise for fans. Prince has 2. Dunne has 3. When the clock struck midnight on Thursday, student-athletes wasted no time in taking advantage of the opportunity to cash in on their names and fame.
Here are a few of the NCAA athletes who are already getting paid for their likeness:. The deal was arranged with Icon Source, a platform that connects athletes with companies. Icon Source says it helped arrange over a dozen endorsements in the opening hours after the new rule went live. However, the news left a sour taste in the mouths of Alabama fans. Shaun Shivers announced a partnership with Yoke , a platform that allows fans to play video games with and against athletes.
Company co-founder Mick Assaf, a former Notre Dame football player, says Yoke has already brought on hundreds of college athletes. The game aired on ESPN and drew the highest rating of any regular season basketball game ever. The ACC conference championship rematch was the most watched conference championship of all time. How this money is split reveals who is prioritized in the current college sports structure.
Make no mistake, the players work hard. The work they do involves much more than what fans see. In addition to regular season practice, team meetings and film sessions, there are media training and appearances, playoff practice and a lot of travel.
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